Creative Production Management – leading end-to-end B2C campaigns, events, swag, direct mail, print, landing pages, and localized activations
Partnership Management – delivering high-visibility collaborations with brands like Walmart, Chipotle, and Buffalo Wild Wings
Creative Development – overseeing copy, design, video, and photography/shoot assets across internal and external teams
Resource & Budget Oversight – managing allocation, vendor negotiations, and cost optimization
Stakeholder & Executive Alignment – partnering with cross-functional teams and leadership to ensure strategy meets business goals
Visual Storytelling & Brand Integrity – refining creative direction in collaboration with Creative Director and Brand Lab
Workflow & Tools Management – streamlining operations with Figma, Asana, and Iconik
Freelance & Team Management – onboarding and guiding freelance talent to balance workload and delivery timelines
Project & Timeline Leadership – directing production schedules, asset reviews, and on-time execution
Integrated Marketing Collaboration – working with marketing and product teams to create high-impact consumer campaigns
Performance & Process Optimization – conducting post-mortems to drive innovation and continuous improvement