HEAD OF CREATIVE OPS AND PROJECT MANAGEMENT
CREATIVE PRODUCER

Uber

(Drizly, Inc.)

Creative Operations Leadership | Led the Creative Operations and Project Management function, overseeing workflows across design, copy, video, and brand marketing teams
System & Process Architecture | Built and scaled Airtable-based infrastructure from the ground up to manage campaign intake, production timelines, and asset tracking
Integrated Campaign Management | Oversaw end-to-end creative execution for omnichannel campaigns across social, digital, email, print, and partnerships
Cross-Functional Collaboration | Partnered with Brand, Marketing, and Product stakeholders to align creative priorities with business and go-to-market goals
Resource & Capacity Planning | Managed team bandwidth, prioritization, and workload visibility to ensure projects were scoped, sequenced, and delivered efficiently
Vendor & Agency Management | Coordinated external creative, video, and production partners to scale delivery while maintaining brand and quality standards
Creative Development Oversight | Reviewed and guided concepting, design, and copy for high-visibility campaigns, ensuring strategic and visual cohesion
Localization & Market Expansion | Supported adaptation of creative for regional markets and new product launches under Uber’s brand ecosystem
Budget & Timeline Accountability | Managed project budgets, approvals, and forecasting to ensure efficient allocation of resources and on-time delivery
Operational Optimization | Implemented feedback loops and retrospectives to identify bottlenecks and continuously improve creative production flow