HEAD OF CREATIVE OPERATIONS AND PROJECT MANAGEMENT
CREATIVE PRODUCER
Drizly
(an Uber Company)
Creative Operations | Managed resourcing, intake and execution for 360 campaigns
Process Development & PMO Leadership | Established workflows and timelines while leading, developing, and mentoring PMO team
Budget & Vendor Management | Oversaw creative budgets, freelance talent and agency/vendor onboarding and support
Production Management | Coordinating shoots and delivering onsite/offsite digital content
Testing & Optimization | Used data to inform creative operations, prioritization and retrospectives
Cross-Functional Collaboration | Partnered with creative, cross-functional and integrated marketing teams to drive annual planning and alignment
Integrated Marketing Execution | Worked across Uber, Uber Eats and Drizly to deliver sponsored campaigns
Partnership Management | Built relationships with leading alcohol brands and agencies
Brand Stewardship | Ensured creative outputs meet brand, technical, and accessibility standards
Miami OOH
Localized live activation to increase brand awareness and target new customers in Miami.
Project
Spring 2023 | Miami OOH Campaign
Creative Assets
Vehicle Wrap | Chevrolet Corvette C8 Stingray
Print Material | Miami Local Marketing Post Card
Video | Drizly x Wally Advertising Agency
Digital Content | Homepage Banner, Static Ads, Mobile Ads (Promo & Non-Promo)
Paid Social | Ads, Earned, Paid & Owned Media
Drizly
Project
Spring 2022 | Brand Refresh
Creative Assets
Brand Guidelines
Retailer Guidelines
Copy Guidelines
Design Guidelines
Integrated Campaign
Integrated Campaign
Project
What’s It Gonna Be?
Creative Assets
Production Shoot Paid & Organic Social CRM Onsite Homepage Banners PR Product Marketing B2B
Project
What’s It Gonna Be?
Creative Assets
Production Shoot Paid & Organic Social CRM Onsite Homepage Banners PR Product Marketing B2B
Digital Banner Ads
Creative Assets
Uber One Ads
Occasions | New Customers (Sponsored)
Total Wine & More Partnership Ads
Paid Social
Animated
Project
Supplier Sponsored Animated Takeovers
Creative Assets
Malibu - Diageo x NFL Super Bowl LVI - Budweiser Holiday - Guiness SPD - Maker’’s Mark - Jameson Orange - Cutwater - Don Julio Primavera
Diageo x NFL Thursday Night Football - White Claw Surf - Moët Hennessy - Michelob
Takeovers
Projects
Bacardi Grey Goose Essences
Grammys
Creative Assets
Email | PH & SH Copy and Image A/B Test
Organic Social | Promo vs Non-Promo
A/ B Testing
