Lyra Health

Lead Project Manager, Brand Creative and Integrated Marketing

Creative Operations Leadership | Overseeing the Brand Creative PMO, driving clarity, alignment, and delivery across design, video, and content teams
Process & Systems Development | Implementing Asana-based workflows and intake frameworks that streamline project planning, prioritization, and approvals
Capacity Planning & Resourcing | Managing bandwidth visibility across functions, balancing workload, and optimizing sprint planning over time
Campaign & Content Management | Leading integrated creative production for initiatives like Workforce Trends, Mental Fitness Beats, and Customer Story Videos
Cross-Functional Alignment | Partnering with Growth Marketing, Content, and Product teams to ensure timing, dependencies, and deliverables align with business goals
Creative Strategy Integration | Supporting brand evolution through Polaris Principles and new AI-informed creative standards
Localization & Globalization Support | Coordinating creative adaptation across global markets to ensure brand consistency, accessibility, and culturally relevant messaging
Operational Visibility & Reporting | Building dashboards and reports to track throughput, timelines, and sprint-to-sprint efficiencies
Stakeholder Communication | Serving as connective tissue between creative, marketing, and leadership teams to ensure proactive updates and expectation alignment
Vendor & Resource Management | Coordinating freelance and agency partners to scale creative output while maintaining brand quality and timelines
Continuous Improvement | Refining processes based on retrospectives and learnings to enhance team flow, efficiency, and creative collaboration